Coffee In The Usa--it's All About The Experience
By Shane Vicars
in the USA--It's All About the Experience
There has never been a better time for in the USA than today. This is an incredible feat when measured against the ever-growing tea and bottled water markets, and, of course, the every-increasing soda market.
Many people believe the high consumption of in the USA, more than one million people drinking at least 3.3 cups of joe per day, is greatly due to Starbucks’ meteoric rise in popularity. In the 1990s, Starbucks became a household name, and almost overnight it seemed that there was a Starbucks shop on every corner. This, in turn, led other lovers to give into their entrepreneurial streak and open their own coffeehouses, giving consumers even more places to go to get their fix.
Suddenly, in the USA wasn’t just a drink anymore—it was an experience. People who’d been drinking a couple of cups of black a day at the office were drawn to coffeehouses of all types where they could experiment with new kinds of coffees and enjoy the homey, or in some cases, bohemian, shop atmosphere at the same time.
And this, of course, led to those same folks wanting to recreate that oh, so special experience at home. Demand for makers, roasters, grinders, and other preparation and brewing equipment skyrocketed. Manufacturers responded to this demand with hi-tech gadgetry and equipment certain to please enthusiasts of all types.
Even major restaurant chains such as McDonalds, Burger King, and Dunkin Donuts are trying to cash in the in the USA craze. For example,